Tel: +27 (0)21 531 6431 | Fax: +27 (0)86 514 0318 | E-mail:
P.O Box 106, Eppindust, Cape Town, 7475

About Us

Fine Bros (Pty) Ltd trades as Fine and incorporates the Fine and Wesco brands. We are considered a 'family run' business given the close working relationships fostered over more than a hundred years of doing business. Our grower and buyer stakeholders are treated as if they are part of the Fine family.

Our 'Fine family' are considered leaders in the fields of fresh produce. Our range of fresh produce includes all categories and we have well known brands who trust in our marketing approach and believe in our work philosophy of acting with passion and urgency.

We recognise the importance of our team - They are our enduring advantage. The Fine brand is synonymous with execution, service delivery and engagement. We ensure that we always act according to our core values of Honesty, Commitment, Integrity and Fairness.

We are a member of the Institute of Market Agents South Africa (IMASA) as well as having representation on the IMASA executive committee. We are members to the following organisations:

  • APAC - Agricultural Produce Agent's Council
  • SA Mango Growers Organisation
  • Deciduous Fruit Producers Trust
  • SA Avocado Growers Organisation

The objective of the APAC Council is to regulate the occupations of fresh produce, export and livestock agents and to maintain and enhance the status and dignity of those occupations and the integrity of persons practicing those occupations, according to section 9, Agricultural Produce Agents Act, 12 of 1992. We choose to be audited twice a year to ensure our trust account maintains its integrity offering grower stakeholders continued peace of mind.